Sprite

Re-branding of Coca-cola Sprite in the Sprite “Sublymonal” campaign. The success of the Sprite SubLYMONal marketing campaign resulted in an 5% increase of Sprite unit case, worldwide in 2006. “Sublymonal” campaign as a component of the Sprite LOST Experience was an enormous success, achieving the highest volume of traffic in a single day on any Coca-Cola web property.