A powerful, low-code, AI-augmented automation builder
Tray.io (now Tray.ai), the AI-ready iPaaS defines enterprise innovation from prototype to production in just days.
When I joined Tray, I was tasked to rebrand the cloud automation platform in the iPaas space. I rebuild the design team and was thrilled to be a part of their $50M Series C fundraising to remedy unintended consequences companies face on their path to Digital Transformation
Brand Strategy
How do you get memorable in the eyes of the consumer? By speaking to their needs. The leader in low-code automation, Tray.io is empowering the world's problem solvers and unlocking the builder in everyone
New Brand design
We believe employees should focus on strategic things that only humans can do software should manage the rest. By realizing our mission, we empower customers to solve bigger world problems. Translating this mission into our new brand identity
Make it stand out.
Website
Tray.io needed a new website on a startup timeline. i.e. fast We adapted their new brand for web and designed 30+ pages in three months.
Customer Stories
A sample of the video was created for customer validation. This video showcased a lot of love of how a low-budget video looked authentic and genuine The total cost of these 15 videos had a budget under $1000.
The COVID-19 pandemic prevented us from meeting customers face-to-face. Seeking to combat Zoom fatigue, we brainstormed the idea of an outdoor event. Recognizing the universal appeal of race cars, we decided to organize a racecar-themed gathering. Seizing this opportunity, we filmed brief customer testimonials to showcase real-world use cases.
Sales support
A creative way to pique the interest of potential customers by creating and using customer video in sales prospecting and social sites
During Covid, we mailed swag which helped revenue teams double win rates, 6x second call rates, and close deals 29% faster.
Product
Refresh the product UX and UI with our new identity to maintain continuity and elegance. Incorporating low code Lottie animation
