Turn a good product into a great brand

Problem: In June 2012, Box had no own-able identity, no brand story and no scalable systems for message consistency across customer/prospect touchpoints.

Solution: We were tasked with taking them from a scrappy startup to a world-class enterprise brand ready to beat the big players on the global stage and a successful IPO on January 23rd 2015.

Brand Strategy

Box is a platform that allows you to work seamlessly from any device, anywhere. A box without walls is a vessel without restrictions. A strong metaphor for this content platform, out of a potentially problematic name.

New Brand design

An elegant, contemporary enterprise-class design system. Building a library of assets - product ui, illustrations, video assets, email, photographs, decks, icons, that can be used within every department of the company and partners. Designed to scale efficiently across North America, 10 European countries, Japan and Australia.

Customer logos
Analyst reports
Product in use
Rich video content

Make it stand out.

1536x830__Modernize Infrastructure_Thank You Page-min.png

Website

Rebuilt from the ground-up to better support verticals, solution selling, SEO, lead and event tracking. Responsive, and deployed on Drupal in US English, UK English, French, German, Italian, Spanish and Japanese simultaneously.

Brand Campaigns

The digital billboards were parked outside the head offices of high-value enterprise prospects and ABM targets. Box helps you achieve your company mission, whatever that purpose is.

Viral social media tags caught the attention of senior execs. Several high-value account deals were nudged over the finish line.

Content marketing

A sample of the video created for story telling, education, vertical needs and use cases. This video showcased a lot of love and was use for the IPO purpose. None of these videos had a budget over $65k. Most were significantly less than $30k.

Sales support

A creative way to pique the interest of potential customers by creating and using video in sales prospecting

Customer Stories

The story of how this beautiful animated short film, The Dam Keeper, was made possible with the help of great content collaboration.
A content collaboration platform that’s as effective in supporting your custom workflows in construction as it is in movie making.

Events

Boxworks is the company's big annual trade show. Held at the Moscone Center in San Francisco, we drew just under 4,000 people in only the third year. Attendees raved in social media. The press praised the visual energy, unique feel, and professionalism of the experience. It successfully built relationships and reputation while raising new opportunities in pipe growth.