Launch the collection of creative desktop and mobile tools in Adobe Creative Suite 4 globally including Photoshop, Illustrator, InDesign, Premiere Pro, and more. Increased sales and revenue was a bonus
Four campaign strategies were tested in focus groups across New York, Berlin, Brazil, and Japan. Among them, the 'Shortcut to Brilliant' approach emerged as the clear winner. The Global rebranding Adobe CS4 increased globally revenue of 23% in 2008
Brand Campaign
Adobe Creative Suite 4 touted the ability to streamline the creative process so users could arrive at their form of 'brilliant' sooner.
We employed top-flight artists and designers to take an ordinary image, that we chose, and transform it into something extraordinary using only CS4 applications to prove the point. The results were part of a ground-breaking, award-winning collaboration.
Artist: Johnny Kelly for Adobe Creative Suite Master Collection
“Le Sens Propre” is a beautiful short film written and directed by Blacklist’s Cisma for Adobe CS4 "Shortcut to Brilliant" campaign.
Genevieve Gauckler for Adobe Suite 4 Design Premium. This is a documentary about the contribution of Paris-based Genevieve Gauckler and Erik Natzke from Peoria. She a world-famous illustrator and graphic artist and he a well known designer, coder, artist, and photographer.
Animation produced by Nando Costa and the team at Nervo. Most of the elements, particularly the integration between components in this animation, were created with the help of expressions in After Effects.
