Analytics that everyone loves
Looker brings the data and business teams together by making it easy for everyone to explore and understand the data that drives business. Get Data-Driven with Looker
Brand Strategy
Looker’s unique approach gives data teams the tools to curate a self-service data experience for their entire organization - making sure that the entire company is looking at one single source of truth including centralized definitions for all important metrics
New Brand design
Completely redesigned to give Looker an iconic presence relevant to the data modernization world and feel quite different from its competitors. The system hauled Looker’s early personality while providing a highly scalable enterprise brand identity.
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Looker values
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In company and product
Make it stand out.
Website
Research proved that illustration and colors appealed to our nerdy audience. Redesigned and rewritten in U.S. English, French, German, and Japanese.
Brand Campaigns
Slack your data with Lookerbot
Storytelling in a simple product UI style
Deliver Data Everywhere
A quick 48-hour turn around to deliver a theme video for our very first conference Join
Content marketing
With a small but mighty team, storytelling, partnerships, and product education in a variety of video mediums
Customer Stories
Celebrating the geeks that power business intelligence and the number of category-leading businesses that choose Looker, we created a data-fact template that we repurpose across all our use cases and real customer examples.
Events
Created specifically for the data-minded, JOIN marks the launch of Looker's multi-day data conference. JOIN promises to become the must-attend event for data people everywhere.
This conference was an intimate gathering for full-on data enthusiasts and SQL analysts exclusively. Results - the conference was an all-sold-out event months prior. So impressed with the branding and the content, majority of attendees already signed up for the JOIN 2017
Product
Refresh the product UX and UI with the new modern, enterprise design to maintain continuity and elegance. Getting it ready for a scalable enterprise product design
