Brand Strategy

In 2010 Fiat 500 was being launched in the US. They needed a new digital strategy to launch the car. La Dolce Vita - The Italian spirit is about having passion for life and for living

Brand Campaign

Fiat 500 Life is best when driven

FIAT wants to share its love of Italian verve. Engage with the brand in a quick easy way. So you - Go places. Do things. Live a beautiful, Italian, life. In the end, you’ll not only have discovered how owning a great Italian car can be a joy, but how a great Italian brand reflects the spirit of your life.