Doritos - Crash the SuperBowl

The Doritos Crash the Super Bowl Campaign showed a promise in sales. U.S. unit sales for all Doritos products rose to 6.4% in 2007. 

Role: creating a commercial for the Super Bowl. Doritos 'Crash the Super Bowl' was a 60-second Super Bowl commercial, double the average length, with a budget 5+ million dollars targeting an audience of 97.5 million fans.